Customers are no longer only visiting brick & mortar retailers for their daily outfits but shopping online and through social media platforms like Instagram.
Strategy & Product Design
Style Out’s features were rooted in human-centered design. An app with features that alleviated dissatisfied emotions and sentiments throughout one’s daily dressing routines was the quintessential market opportunity. I was brought on board to develop Style Out’s product strategy frameworks. A customer journey and service blueprint map were designed to provide a holistic lens of the app’s entire interaction flow along with the backend processes required to fulfill these technological features. A fully integrated application flow and wireframes were developed for the beta launch.
Services: Product Design, UX Strategy, Product Strategy, Marketing, UI Design