UX & Digital Strategy
Good business value is more than a product or aesthetics, it is about managing customer and stakeholder relationships with an empathic and analytical acumen. Creating value requires using design thinking & human centered design methodologies to ideate, prototype and implement the experiences, interactions & processes encountered with your business.
User Personas & Audience
UX Auditing & Analysis
Digital Experience Strategy
Service Blueprints
Implementation & Planning
Marketing & Branding Strategy
Contrary to traditional business school lectures, marketing is not about the act of persuasion or selling. Good marketing goes beyond strategy; it flourishes in ideas rooted in empathy, creativity and culture.
Social Media Strategy
Marketing Research & Analytics
Brand Purpose, Positioning & Value Proposition
Brand Campaign Creative Direction
Campaign Activation & Implementation Strategy
Strategy & Innovation
Business strategy requires a new lens of thinking. For too long has corporate innovation been hindered by vanity metrics like financials ROI’s. Sparking business innovation requires a design-thinking & human-centered purpose. With a passion for all things that make humans “tick,” I help brands create iterative programs and strategies that focus on human needs first.
Business Model Design
Business Innovation Strategy
Experimental Business Strategy
Pilot / Program Development Strategy
Project Management